Balenciaga teams up with popular online gaming platform Fortnite to create Strange Times campaign.

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Balenciaga teams up with popular online gaming platform Fortnite to create Strange Times campaign.

Recently launched with a creative collaboration from brand Balenciaga, which has partnered with the famous online game platform Fortnite on September 20 2021, This past it will be the first time for Fortnite to have teamed up with luxury brand such as Fortnite official.

The game skins or clothes from Balenciaga will be available through a virtual store. Players will also be able to purchase a Balenciaga backpack Triple S sneakers. A range of tools inspired by the brand’s signature items such as the Speed ​​Sneaker Pickaxe and Hourglass Glider.

In the shop in the game Based on the Balenciaga real store. Which will appear in the popular Battle Royale mode. The game will be called Retail Row in English. This virtual item can also be played in multiple modes.

To celebrate this partnership, Balenciaga has designed a range of limited edition merchandise. which are available in stores and on balenciaga.com with hoodies, shirts, jackets and a hat emblazoned. The Fortnite and Balenciaga logos. As well as artwork showing the name of the Fortnite game store area in different languages.

To announce new products. The two brands have collaborated on an extensive campaign called Strange Times. Featuring character models Doggo, Ramirez, Banshee, and Knight. Dimensional and realistic All of them appear for one day only in New York City, London, Seoul and Tokyo.